{"id":159,"date":"2015-05-31T12:51:55","date_gmt":"2015-05-31T12:51:55","guid":{"rendered":"http:\/\/bethanylarsen.com\/?p=77"},"modified":"2021-08-31T00:43:34","modified_gmt":"2021-08-31T00:43:34","slug":"branding-myself-2","status":"publish","type":"post","link":"https:\/\/bethanylarsen.com\/index.php\/branding-myself-2\/","title":{"rendered":"Personal Branding"},"content":{"rendered":"<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/letterpress.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-645\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/letterpress.jpg\" alt=\"letterpress\" width=\"660\" height=\"528\"><\/a><\/p>\n<p>The goal of this project was to create a logo that branded myself.&nbsp;My initial requirements for the logo were that it&nbsp;take these three things and put them together in a simple and clear way.<\/p>\n<ul>\n<li>B for my first name<\/li>\n<li>L for my last name<\/li>\n<li>Symbol for &#8220;web&#8221;<\/li>\n<\/ul>\n<p>As a part of this project I took some time to think about what defines me. I asked some people what they think when they think of me. I didn&#8217;t end up using any of their comments because in the end I chose to create a logo that would look like it belonged to a design firm, instead of an individual. So I didn&#8217;t put my personality into it, other than I applied the design principles I&#8217;ve learned and took the personality of design firms and tried to do something similar to their logos.<\/p>\n<h2><strong>Initial sketches<\/strong><\/h2>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-646\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore-01.jpg\" alt=\"Sketches Galore-01\" width=\"660\" height=\"469\"><\/a><\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/logo_sketches1-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-602 size-full\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/logo_sketches1-01.jpg\" alt=\"logo_sketches1-01\" width=\"660\" height=\"525\"><\/a><\/p>\n<h2><strong>The letter B isn&#8217;t working.<\/strong><\/h2>\n<p>Once I had realized that a curved B looks inappropriate in a few of these sketches I realized that I either need to make a B without curves, use a lower case b or nix it all together. I tried all three.<\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore_artboard-21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-649\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore_artboard-21.jpg\" alt=\"Sketches Galore_Artboard 2\" width=\"660\" height=\"469\"><\/a><\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore_artboard-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-650\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketches-galore_artboard-31.jpg\" alt=\"Sketches Galore_Artboard 3\" width=\"660\" height=\"481\"><\/a><\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/pages3and4-021.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-654\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/pages3and4-021.jpg?w=660\" alt=\"pages3and4-02\" width=\"660\" height=\"410\"><\/a><\/p>\n<h2><strong>Yet another approach.&nbsp;<\/strong><\/h2>\n<p>My sketches still aren&#8217;t working. To break of out my mediocre sketching, I took a whiteboard and instead of sketching small on paper, I used the board to make big sketches. I tried to think about new options, new company names I could use, new symbols. I wrote down what I would want as if I was the client giving this job to someone else. This helped me get back to the purpose of what I really wanted out of the logo.<\/p>\n<p>I realized the most important thing is not that my initials are in the logo, but that the logo says, &#8220;designer&#8221; and &#8220;web.&#8221;<\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/whiteboard-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-652 size-large\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/whiteboard-01.jpg?w=660\" alt=\"whiteboard-01\" width=\"660\" height=\"583\"><\/a><\/p>\n<h2>Making new connections.<\/h2>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/thisequalsthis-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-658 size-large\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/thisequalsthis-01.jpg?w=660\" alt=\"thisequalsthis-01\" width=\"660\" height=\"636\"><\/a><\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketchtodigital-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-655\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/sketchtodigital-01.jpg?w=660\" alt=\"sketchtodigital-01\" width=\"660\" height=\"360\"><\/a><\/p>\n<h2><strong>Adding color.<\/strong><\/h2>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/larsendesign-14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-656\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/larsendesign-14.jpg?w=660\" alt=\"LarsenDesign-14\" width=\"660\" height=\"226\"><\/a><\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/larsendesign_artboard-7-copy-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-657\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/larsendesign_artboard-7-copy-6.jpg?w=660\" alt=\"LarsenDesign_Artboard 7 copy 6\" width=\"660\" height=\"854\"><\/a><\/p>\n<h2><strong>The final reaping.<\/strong><\/h2>\n<p>In the end I chose to go with the logo that best incorporated the two words, web and design. The one with the mouse cursor &#8216;arrow&#8217; and pencil definitely won out. This logo incorporated two symbols really effectively and simply. I&#8217;m really happy with it because it looks like a logo that a real design firm would use. This is the logo that I will use in the future.<\/p>\n<p><a href=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/logomockup1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-665\" src=\"https:\/\/bethanylarsengraphics.files.wordpress.com\/2015\/01\/logomockup1.jpg?w=660\" alt=\"logomockup\" width=\"660\" height=\"589\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The goal was to create a logo to brand myself as a web designer. My favorite part: all the sketches.<\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,15,13,5],"tags":[],"_links":{"self":[{"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/posts\/159"}],"collection":[{"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":4,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions\/776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bethanylarsen.com\/index.php\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}